Manchester City

The Etihad Stadium is the home of Manchester City – 2017/2018 Premier League Champions and one of the top football clubs in the world. Seating just over 55,000 spectators, the Etihad has seen one of the fastest football resurgences in recent memory.

In preparation for the 2018/2019 Premier League season, Glasshouse were asked to support the refit of the City Store to promote the new kit and merchandise for the defending champions.

We supplied and fitted a full colour window graphic to grab the attention of fans by displaying the new kit lineup – and to draw on the confidence and optimism surrounding the new season.

Design, print and install

As part of the POS campaign for the City Store, we were asked to develop a window display concept for the ‘Wear your Colours’ campaign. To achieve this, we were able to design, print and fit brand new graphics for: magnetics, struts, headers, end of arms and large display acrylics.

Throughout this project, our team not only had to work within tight deadlines, but also in a completely discreet manner, due to the secrecy surrounding the much-anticipated kit launch. This is a challenge we took on with confidence.

This cohesive display thrives on fan unity and that palpable sense of accomplishment running through the Etihad Stadium.

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Manchester City

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