Aston Villa FC

Villa Park, home to Aston Villa FC, is one of the oldest and most famous footballing venues in the world. Imbued with history, fans have watched the boys in claret and blue ply their trade here since 1897.

With the new kit launch for the 2018/2019 Championship season, Glasshouse was asked to support the refit of the Villa Store to promote their new lineup of merchandise. With a new kit sponsor added to the mix, there was a lot of work to do!

To help with the structure of the refit – helping supporters find exactly what they’re looking for – we designed and supplied new internal signage appropriate for new product lines and layouts.

Internal signage and retail units

Updating merchandise and kits means updating retail units found around the store and stadium. We fitted out retail units with new foamex boards and branding to reflect the merchandise campaign for the new season.

To complete the refit, we also carried out an update to the store’s POS stations. This included the design and fitting of: strut boards, foamex boards and a range of new season acrylic designs.

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Aston Villa FC

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