After their recent success returning to the Premier League, Aston Villa were keen to impress fans with their new kit for the 2019/20 season, teaming up with world-renowned brand ‘Kappa’.
In order to promote their new lineup of merchandise, Glasshouse was asked to support the refit of the Villa Store. With a new kit supplier on board and a buzz of excitement around their success in the Championship, there was a lot to do to get the store ready.
The store was completely revamped to feature the Kappa brand and promote the new merchandise throughout.
Internal signage and POS
This included designing, printing and fitting a number of foamex boards, large wall vinyl graphics, pop up banners, light boxes, acrylics, floor vinyls and strut cards throughout the store.
Glasshouse was also asked to create two feature window displays in the form of hanging boards and window vinyls to promote the kit launch campaign ready for the new season.Get in touch
As always with kit launches, Glasshouse had strict deadlines to meet and were trusted to treat the pre-launch images as highly confidential before being announced to the world! Working closely with the merchandise team we were able to make sure the install was as smooth as possible and the store was finished to the highest standard.
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